01Ownership and verification review
Confirm the correct profile, access level, ownership status, verification position and any duplicate or conflicting listings.
02Business-name compliance
Check that the displayed name reflects the real-world business rather than risky keyword additions or location stuffing.
03Primary and secondary categories
Review the main category and relevant additional categories so the profile accurately describes the business.
04Address, map pin and service areas
Correct the location setup for storefront, hybrid or service-area businesses and remove unsuitable or misleading coverage.
05Hours and special hours
Set regular opening hours and identify seasonal, bank-holiday or service-specific hours that need future maintenance.
06Telephone, website and action links
Check the main contact route, website destination, appointment or ordering links and add trackable links where appropriate.
07Business description
Write a clear, compliant description covering what the business offers, who it helps, where it operates and what makes it useful.
08Services, products and menus
Add or improve relevant service, product, menu or booking information available for the business category.
09Attributes and facilities
Complete applicable factual attributes, accessibility information, payment options, amenities and customer facilities.
10Logo, cover and photo plan
Review existing imagery, organise suitable logo and cover assets, and create a practical list of missing real-business photos.
11Social links and profile connections
Add eligible social profiles and check that the customer journey between Google, the website and social channels makes sense.
12Review and response setup
Check the review link, review recency, response gaps and the process for collecting and responding to genuine customer feedback.
13Customer questions and answers
Review common customer questions and prepare useful, accurate answers where the relevant profile features are available.
14Local landing-page alignment
Compare the profile with the connected website page so services, business details, location information and calls to action agree.
15Policy and risk check
Flag misleading details, ineligible addresses, duplicate profiles, prohibited claims or edits that could create avoidable profile risk.
16Baseline and action report
Record the starting position, completed changes, outstanding client actions and the next priorities for the profile.