Free business tool
How many genuine reviews could your business be missing?
Use your own customer volume and review-request figures to estimate your current review flow, see the opportunity created by a more consistent process and find the right managed package.
- Takes around two minutes
- Uses your own figures
- No ranking or revenue promises
Your review opportunity
Enter a few realistic figures.
The calculator estimates opportunity, not guaranteed outcomes. Use typical monthly averages rather than your busiest month.
Show results as
Based on your figures
You could be missing approximately 0 genuine reviews each month.
The managed estimate compares your current review rate with a realistic multi-touch follow-up rate. It does not assume that every customer will respond.20%current request coverage
Recommended managed package
1 Location
The package selected from the number of locations entered.Monthly plan£99Billed monthly
We will calculate the estimated new customers and profit for you.
Your estimated monthly return
Estimated profit from new customers£0
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Monthly Review Flywheel plan£99
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Estimated profit after plan cost£0
Enter your figures to see whether the estimated extra profit could cover the monthly plan and leave money in your business.
Best review-request moment for your business
Ask shortly after the customer has experienced the completed result.
Existing customer opportunity
Generate more reviews and sales from your current customer list.
If you already hold email addresses, telephone numbers or both for suitable previous customers who have never been asked for a review, a managed launch campaign can create an immediate bank of fresh customer proof.
01
Tell us about your customer list
Enter unique customers, not the combined number of email and telephone records.
20% managed list estimate
We estimate that 20% of suitable customers contacted through a well-managed campaign may leave a genuine review. This is a planning estimate, not a guarantee.
One-off launch opportunity
Your existing customer list could generate approximately 20 fresh reviews.
Based on an email follow-up campaign.Combined first-year opportunity
Estimated profit from ongoing reviews and the current list£1,750
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Annual Review Flywheel plan£990
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Estimated extra profit left£760
Based on the default figures, the estimated first-year profit could cover the annual plan and leave additional profit in the business.
The customer-list campaign is a one-off launch opportunity. The first-year comparison adds it to the ongoing yearly review estimate above, then deducts the annual plan once. It does not assume every review becomes a customer.
Why the gap exists
A consistent review campaign reaches satisfied customers and keeps their proof working across every channel.
Review Flywheel does more than collect feedback. We request reviews at the right time, follow up politely, reply professionally, embed fresh reviews on the business website and turn genuine customer feedback into locally relevant social content.
Illustrative planning ranges
What changes when the follow-up becomes consistent?
Review approach
Planning range
Unprompted or organicCustomers must remember and act without a request.2–10%
One timely requestA direct email or text makes the next step clear.5–15%
Managed follow-up campaignA well-timed request plus polite reminders.10–25%
High-engagement nichesStrong customer relationships and ideal timing can lift participation.20–30%+
These are practical planning ranges, not universal industry averages or guaranteed results. This calculator uses a 20% managed-response estimate. Review Flywheel never relies on incentives for Google reviews.
What current research tells us
Fresh reviews matter
BrightLocal found that 74% of consumers seek reviews written within the previous three months.
They check the business website
After reading positive reviews, 54% of consumers go on to visit the business website for more reassurance.
They check social channels too
Nearly one in four consumers visit the business's social media channels after reading positive reviews.
Professional replies influence trust
Eight in ten consumers say they are likely to use a business that responds to every review.
What the managed plan does with every review
We turn customer feedback into fresh proof wherever the next customer looks.
Embed reviews on the website
Fresh reviews are displayed within relevant website pages so people arriving from search see real proof close to the enquiry or buying decision.
Northwestern ecommerce research found that displaying reviews increased conversion by 190% for lower-priced products and 380% for higher-priced products. This is directional product-site evidence, not a guaranteed local-business uplift.Create locally relevant social posts
Genuine reviews become fresh posts connected to the business, its services and the locations it serves, giving social visitors current evidence instead of repetitive sales messages.
BrightLocal found that 24% of consumers visit social channels after positive reviews. A historic Yotpo ecommerce dataset also found reviews shared to Facebook converted 40% better than typical Facebook traffic; results vary by platform and sector.Keep the proof active and credible
We keep review collection regular and help respond to feedback personally, so the business looks active, attentive and consistent wherever customers research it.
The calculator does not add a separate conversion uplift for website embeds, social posts or review replies. Those are additional potential benefits, not inflated assumptions inside the profit estimate.Keep your results
Email both calculations and request a review plan.
We will send the figures to your inbox and receive a copy so we can discuss how a fully managed process could work for your business.
- Your ongoing review calculation included
- Your current customer-list opportunity included
- Your recommended package included
What the numbers mean
A useful estimate, not an exaggerated promise.
The calculator separates customer volume, current request coverage and how many asked customers actually leave a review. The managed opportunity uses a realistic 20% multi-touch benchmark, or your existing rate when it is already higher.
Customer opportunities
The number of completed customer journeys that could reasonably lead to a genuine review request.
Request coverage
The percentage of suitable customers who are actually asked. This is usually the biggest controllable gap.
How many leave a review
The percentage of asked customers who genuinely submit feedback. Customers always decide whether to review.
Estimated extra profit
The calculator estimates extra customers from the additional reviews, then deducts either the monthly or yearly package cost you select.
Calculator questions
Clear answers before you use the result.
The calculation is designed to support a sensible business conversation, not to promise a particular outcome.
Does this predict exactly how many reviews I will receive?
No. It estimates opportunity using the figures you enter. Customers choose whether to leave a review, and no particular volume can be guaranteed.
What should count as a customer opportunity?
Use completed jobs, appointments, stays, transactions or customer journeys where asking for genuine feedback would be appropriate. Do not include enquiries that never became customers.
Why is target request coverage not automatically 100%?
Not every customer journey is suitable for an automated request. Refunds, unresolved complaints, duplicate visits and other situations may require a different approach. A realistic target is more useful than an inflated one.
Does Review Flywheel guarantee rankings or revenue?
No. Review Flywheel builds and manages a consistent process, but it does not guarantee rankings, review volume, enquiries, sales or revenue.
Can I use an existing customer email or telephone list?
Yes, provided the contacts are genuine previous customers you are permitted to contact. The customer-list section estimates a one-off launch campaign using a 20% managed response rate. Any opt-outs and suppression records must still be honoured.
How is the recommended package selected?
It is selected from the number of locations entered. Businesses with more than 20 locations are directed to a tailored package conversation.