What cookies and similar technologies are
Cookies are small text files stored by a website on a browser or device. Similar technologies include local storage, tracking pixels, scripts, tags and device identifiers. They can support essential website functions, remember preferences, measure use or help deliver advertising.
How this website uses them
The Review Flywheel theme itself is designed to operate without advertising cookies. WordPress, security tools, hosting services and any integrations added by the website owner may still use storage technologies. The categories below explain what may be used.
| Category | Purpose | Consent |
|---|---|---|
| Strictly necessary | Security, form protection, network management, login sessions, load balancing and remembering privacy choices. | Usually required for the service and cannot be switched off through a consent banner. |
| Functional | Remembering optional settings or providing enhanced features. | Used only where permitted and, where required, after consent. |
| Analytics | Understanding visits, page performance and how people use the website. | Non-essential analytics should not run until the required consent has been obtained. |
| Advertising and social | Measuring campaigns, building audiences, embedding social content or personalising advertising. | These technologies normally require prior consent. |
Cookies that may appear
The exact cookies depend on the plugins and services enabled on the live website. Common examples include:
- WordPress login and administration cookies for authorised users.
- Security or anti-spam cookies used to protect forms and prevent abuse.
- A consent-preference cookie that remembers the choices made in a cookie banner.
- Analytics cookies where an analytics service has been enabled and the required permission has been obtained.
- Third-party cookies set by embedded videos, maps, chat, payment, booking or social-media services.
The website owner should keep its live cookie list and consent tool updated whenever integrations change.
Consent and your choices
Where consent is required, you should be given a clear choice before non-essential technologies are used. Consent must be a positive and informed action, and refusing optional cookies should be as straightforward as accepting them.
You can change or withdraw consent using the website’s cookie control where one is displayed. Withdrawing consent does not affect processing that took place before withdrawal.
Browser controls
Most browsers allow you to block or delete cookies through privacy settings. Blocking strictly necessary cookies can prevent forms, logins or other parts of the site from working correctly. Browser instructions differ, so use the help section for your browser or device.
Third-party services
Third-party providers control their own cookies and storage technologies. Their use is governed by their privacy and cookie information. Where we embed or connect a third-party service, we aim to configure it so non-essential tracking is delayed until the relevant choice has been made.
Retention
Session cookies normally expire when the browser closes. Persistent cookies remain for a defined period or until deleted. Retention should be limited to what is necessary for the stated purpose, and consent choices may be remembered for a reasonable period so the banner does not appear on every visit.
Updates and contact
This policy may be updated when cookies, integrations or legal requirements change. Questions about website storage technologies can be sent to info@reviewflywheel.co.uk.
This theme does not automatically activate analytics or advertising services. If the website owner adds them, it must update the live cookie list and configure an appropriate consent mechanism.